Psychographics
Psychographics split up audiences depending on their lifestyle, job, hobbies and their personality. For example the typical target audience for the thriller Leon would be explorers, this is becasue the younger generations would like this film.
Demographics
A- CEO's, top management, bankers, lawyers, doctors
B- middle management, teachers
C- nurses, office supervisors, junior managers
C2- plumbers, skilled workers
D- retail workers, semi-skilled and unskilled manual workers
E- students/ unemployed, pensioners, casual workers
Demographics are used to split up the audience into groups from A to E. These groups depends on what type of job you have, for example students are demographic group E. Each demographic group will prefer to watch different film genres, for example students will like to watch action thrillers.
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